Pulse

Action, not data-entry.

A CRM your team will actually use. Because it doesn't waste their time. Minimum data entry by design. AI researches your customers before you call. Syncs with MYOB or Xero. Your team logs in because it helps them sell, not because you're forcing them to.

Book a Strategy Session

You bought a CRM. Nobody uses it. This isn't your team's fault.

1

You buy a big CRM. Your sales team refuses to use it.

Traditional CRMs are data-entry machines dressed as sales tools. Every call, every meeting, every follow-up demands a dozen fields before the system will let you move on. Your salespeople would rather be closing deals than filling out forms. So they don't. Pipeline data becomes fiction. Industry-wide, CRM adoption hovers around 30%. You're paying for seats nobody sits in, running a business on gut feel.

70% of CRM implementations fail. #1 reason: data entry.
2

So you try the cheap route. It breaks harder.

Free tiers. Open-source tools. Something a developer built over a weekend. They work until your business outgrows them, or the person who built them leaves. No support. No updates. No finance sync. Your customer records live in a spreadsheet one person maintains. When they're off sick, nobody knows where anything is. You traded a big-vendor lock-in for a single-person lock-in. Same problem, new face.

Knowledge walks when the builder leaves. Guaranteed.
3

Pulse solves both: zero data entry, zero lock-in.

Instead of demanding your team fill out forms, Pulse does the work for them. AI researches your customers before you call. Old jobs surface as new opportunities automatically. Quotes generate themselves. MYOB or Xero syncs natively. Your team opens Pulse on Monday morning because it tells them exactly what to do, not because you're chasing them to update records. The system earns their login, every day.

Near-zero data entry. Built for the person selling.
What No CRM Actually Costs
Blind
Running a business without pipeline visibility
Revenue lost to forgotten leads Unknown. But real.
Rep leaves. Book walks. Months to rebuild
Old jobs never re-opened Billions left on table
No data. No forecasting. Gut feel = gambling
Cost of not knowing Revenue

You're not saving money by not having a CRM. You're just not measuring what you're losing.

Every sales team walks one of these. Two of them bleed revenue.

Path 1: No CRM. Pen, paper, and memory.

Cost: Revenue you'll never see

You run your business on gut feel. Customer contacts live in your sales team's phones and notebooks. When a rep is off sick, nobody knows where anything is. When a rep resigns, their entire book of business walks out the door. Old jobs that could become new opportunities are forgotten. You don't know which customers are slipping. You don't know which ones are ready to buy. You're flying blind, betting the company on memory.

Path 2: Big-platform CRM. Heavy. Expensive. Nobody uses it.

Cost: $50 - $300 per user/month + implementation + admin

Powerful on paper. In practice: weeks of implementation, heavy configuration, and a mountain of mandatory fields. Your salespeople hate it because they'd rather close deals than fill forms. Industry-wide adoption hovers around 30%. You're paying for seats nobody sits in. You need specialists just to maintain the thing. And after all that investment, your pipeline data is still fiction because nobody enters it.

Path 3: Pulse. Built for the person selling, not the manager reporting.

Cost: Bespoke investment. No per-seat pricing. No lock-in.

Instead of asking your team to enter data, Pulse does the work for them. AI researches your customers before you call. Old jobs surface as new opportunities automatically. Quotes generate themselves. MYOB or Xero syncs natively. Your team logs in on Monday morning voluntarily, because it tells them exactly what to do and who to call. The system earns their login. Adoption isn't a problem when the tool makes your people better at their job.

Three paths. One your team will actually take.

No CRM
Pipeline Visibility
Zero. Gut feel only.
Customer Knowledge
In people's heads. Walks out.
Data Entry
None. Also no insight.
Old Jobs
Forgotten forever
Finance Sync
Manual. Error-prone.
Big-Platform CRM
Pipeline Visibility
Exists. But data is fiction.
Customer Knowledge
Stored. Rarely updated.
Data Entry
Heavy. Staff hates it.
Old Jobs
Buried in history. Never found.
Finance Sync
Add-ons. Extra cost. Extra work.
Pulse
Pipeline Visibility
Live. Honest. Always current.
Customer Knowledge
AI-researched. Auto-updated.
Data Entry
Near-zero. AI handles it.
Old Jobs
Auto-revived as opportunities
Finance Sync
MYOB & Xero native

70% of CRM implementations fail.

70%

The #1 reason isn't the software. It's that your team won't use it. Pulse solves the adoption problem at the root, by making the system worth their time.

Traditional CRM Adoption
~30%
Pulse Adoption
High

Built for the person selling, not the manager reporting.

📅

Today View

Your salesperson opens Pulse and sees exactly what to do today. Who to call. Which quote to follow up. Nothing else. No dashboard overwhelm, just the next action.

🧠

AI Customer Research

Before your team picks up the phone, Spencer AI has already researched the customer. Company background, recent news, industry context. Your team walks in informed, not cold-calling.

💳

Quote Engine

Generate professional quotes in minutes, not hours. Pre-built templates with your pricing. Send, track, and convert, all inside Pulse. No separate quoting tool. No manual formatting.

🔄

MYOB & Xero Sync

Whatever finance backend you run, Pulse reads it. Customer data, invoice history, payment status, synced automatically. No double entry, no manual reconciliation.

🔁

Old Jobs Revived

Pulse doesn't forget. Old completed jobs automatically surface as potential new opportunities. "You did this job 18 months ago, time to follow up?" Your pipeline grows itself.

Minimum Data Entry

The core philosophy. Everything Pulse can do automatically, it does. Your team enters what only they can contribute. They log in because it makes them money, not because you're forcing them.

Foundry OS

Stop paying for a CRM your team actively avoids.

Book a strategy session. See if Pulse is the right fit for your sales team.

Book Your Session